Sunny Side Up: London’s Brunch Boom
by 2023-04-03Londoners have gone bonkers for brunch and it has quickly morphed into a weekend fixture for many.
When the weekend rolls around thousands in the capital descend on restaurants/cafes/pubs for a slap-up breakfast with all the bells and whistles – whether it be avocado on toast (because who can afford to buy a house anyway?), perfect poached eggs, a simple bacon bap and everything in-between.
Breakfast + Lunch = Brunch
The late breakfast/early lunch movement gained mass popularity Stateside, and since its arrival in the UK, Brits can’t get enough.
According to a survey conducted by The NPD Group, a global market research company, the number of breakfast and brunch items on UK menus has increased by 10% in the last three years.
This growth is driven by a demand for more diverse and international cuisine, with Middle Eastern and Asian-inspired dishes becoming increasingly popular.
And while the introduction of different cuisines has entered the brunch chat, people have embraced bottomless brunch with open arms and empty Prosecco glasses.
The Popularity of Bottomless Brunch
The bottomless brunch concept has spread across London like wildfire; where Prosecco is liberally served to parched Londoners who slowly lose their minds and inhibitions over the course of 2 hours.
Data from Eventbrite, an event management platform, shows that the number of bottomless brunch events in London has increased by 30% in the last two years, with an estimated 3,000 such events taking place across the city every month.
And while bottomless brunch’s popularity continues to rise, brunch has turned into a Saturday event, with more clubs and venues showcasing fun and informal new formats including Drag Brunch, Hip Hop Karaoke Brunch, R&B Brunch, Bollywood Brunch, and so many other incarnations, we don’t have the word count to mention them all.
Brunch Events
Emily Rawson and Shaun Sandy, the duo behind Supa Dupa Fly, celebrate the culture from the 90s to now, playing everything from classic Hip-Hop to R&B jams. Supa Dupa Fly now host sell out brunches – known for its nostalgia – across London, including at Amazing Grace.
Previously speaking to The Independent about Supa Dupa Fly, Rawson said: “At the time there was only one other night that was doing it, but it was quite hipsterish, so it alienated a lot of people. But Supa Dupa Fly is for everyone and I wanted to listen to the music that I grew up on.
“I love the mix of people from all backgrounds having fun together, that’s how the world should be.”
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